Welcome to our second online market podcast. My name is Elisabeth and today I have support from mine again Colleague Alexander from the OnPage division brought in. Hello. As with our first podcast, this time it will too be about Google Tools travel, but is not simply that. In addition to the tools, Google also has one huge selection of pieces that you can and also use as a website operator should. We miss some of these for you today to introduce. We’ll start with Google MyBusiness. Google MyBusiness is particularly relevant for local industries. Why then? That’s why Google MyBusiness is for local business related because you can highlight yourself here again. For example as Restaurant where exactly you sit, for example. That is, if beings were looking okay I want to go to the Asian XY, which “wouldve been” my store, then the im Search the Internet on Google, for example, how is the route to got to get, how is it the opening ages and the like. You really toy it through what information can I add to my MyBusiness entry? As previously discussed, on the one pas, of course, “todays opening” season can be collected, likewise with different times per day you can indicate where you are, of course, including the street Data on the delineate, i.e. within Germany or anywhere else and you can also store further information such as illustrates. That doesn’t precisely mean that people know what is on offer, where it is offered, but too how do you furnish it.You can also use it to emphasize your own ambience. Which data should I definitely collect in my MyBusiness account? At best, all data is placed that are offered to you, here are the opening seasons again of course fundamental. But the more information you require, for example, descriptions the place, pictures of the place. The more likely it will be natural too that Google gives the whole thing as good content. I can have such a MyBusiness account substantiated, how is that possible and what welfares me this verification? The verification is absolutely necessary with Google Okay can determine this material which was not now by anyone begin and maybe even incorrectly set on purpose to sabotage for example to operate, but of course Google wants it all in order is maintained and this proof is necessary.That conveys the then too arrives by mailing-card. There’s a little code on it you have to form in again on Google and the verification is complete. Let’s go to Google+ next. This is a social network like there are numerous others. So what is it different on Google+ than, for example, on Facebook? I repute the biggest gap is that Now you have to say my personal ruling, it’s simply that Number of users. Facebook has a lot of active useds because I would say people often use it privately to be with friends communicate et cetera. Google +, on the other hand, is theoretically there for that more Experience has shown that there are at most people who really win there feed a company or an internet site professionally. Merely a few use it privately. Why does it make sense to use Google+ from an SEO perspective? Additional announces can be made via Google+ which then too loom partially in the Google search can. You are also welcome to compile reviews and some also rumored that it would flow into the SEO evaluation at the end. At the part would But I likewise claim that a bonus that comes about is rather small-minded. Earlier we talked about Google MyBusiness. In a direction, that “ve got something” to do with Google +. How are the two associated? They are joined in that they are the data is partly shared. For example, the reviews go to Google+ but can also end with the entryway in MyBusiness are displayed. The next aspect is likenes search on Google. Sure, I can search for videos instantly, but there is another way around. With which gathering is that possible? Some beings may have already researched for personas before typing something saw this little photo icon on the side of the search bar.There if you are eligible to If you click “its also” possible to drag or upload portraits and then this paint that you have chosen is researched for. This means that various data are then called up, such as the belongings of the Image, the immensity and likewise the dye desegregating is tried to some extent find out and compare with other likeness. I can do the persona probe via the desktop, but are there other options? Of direction, this is also possible via the smartphone. When is such a picture search useful? There are numerous possible squanders. My classic is when, for example want to see, okay I now have commodities on offer myself that definitely simply I furnish. Could a challenger represent there? Images been stealing from me. That makes I’ll go my own Product picture, discard it in this scour and then you can find out okay, that somewhere else on the internet where it shouldn’t be. Another useful tool on Google is the Keyword Planner. Anyone can Website operators use the keyword planner to optimize their site? In principle, the Keyword Planner is free of charge, making anyone can do it operation but of course there is a little catch again on it. You have to have an active Adwords account at google and also here you have to pay attention to the more Sales you deliver to Google, the more accurate the values that are displayed. What else will I see in addition to the keywords? In addition to the keywords and the associated minds will also indicate things such as competition with low-toned, medium or high-pitched. These are very vague values. You can do it a little more precisely there determine the cost per click, the CPC. There people basically buy in Adwords via bids. That can be from a few pennies to several euros, and that can also be again draw conclusions. Not only for the Adwords field, but likewise for the organic, what terms are important to adversaries, what is highly competitive. What do I have to consider when using the Keyword Planner? When employing the planner, it is important to keep an eye on the lays, peculiarly if several people work with the same account. For example, person 1 hires okay, I demand my commands delight have only issued for the neighborhood Germany or only for the locality Munich and being multitude 2 had the idea to do the whole thing internationally consider.That can be done with the fixes overlap when these two beings are working on it simultaneously. Eventually, let’s take a closer look at Google Drive. What is Google Drive and what can I do with it? You can go to Google Drive imagine like a shadow. For those who may not say so much now You can theoretically save all files that you save locally on your computer likewise store on the Internet. There are many different providers for this and Google Drive is Google’s solution for this very service. That makes I can Excel files, Word reports or anything else that gets on my nerves Upload there if I require and access it from anywhere. But I can not only upload the documents but too edit them? Precisely this is the great advantage of Google Drive when, for example, a table is uploaded and can also be revised online. That allows for Example of collaborating with several users at the same time on the table again and for example to exchange ideas or merely mean a company trip. The topic of data protection is always very controversial, how does it gaze? while doing Google Drive off, is the data safe? Basically, Google is of course very concerned about security and also makes sure that the data cannot be stolen and the like. Still, it’s natural once that the data is sent over the internet which can be flawed can. Depending on how you protect you on his computer and on the other hand it is still a third party provider means you are simply not responsible for whether the data protect or not you always is therefore necessary to rely another party, what not is necessarily the most optimal solution. Thank you Alex for these detailed explanations. Thank you very much. So that was our second online marketing podcast on the subject Google implements and boasts. If your ever with the social Networks want to be up to date, then listen to ours extremely Social media podcast in.Have entertaining, see you !.
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